Customer First Singapore Pte Ltd (CFS) is 100% owned by Customer First Group (CFG) in UK. The company was established in early 2005 after securing the exclusive rights to represent the Institute of Customer Service, UK (ICS) in Singapore and subsequently the Asia-Pacific market.

" Our primary purpose is to lead customer service performance and professionalism "

Rapidly changing customer needs and expectations are placing heavy demands on organisations and individuals seeking to deliver high standards of customer service. We believe that in order to succeed , organisations need to transform their approach to customers and individuals need to have high levels of personal effectiveness as recognised Customer Service Professionals. CFS provides the framework to make this possible.

In the exclusivity arrangement with ICS, CFS will in the initial phase, concentrate its services in the following areas:

Provide ICS Professional Awards as means of qualifications in Customer Service for individuals seeking formal recognition as Customer Service Professionals in Singapore
Provide a full range of courses from our Continuing Education & Learning Programme (CELP) to support the framework of the ICS Professional Awards
Provide integrated courses specially tailored to each organisation’s needs that incorporates the ICS Professional Awards Competency Based Model in Customer Service
Provide free public briefing sessions to share on the emerging skills required to manage and continuously advance in Singapore’s ever-changing customer service environment
Provide consultancy in developing and implementing Corporate Customer Service Strategies that focuses on results

For too long, customer service had been seen as essentially an after-sales matter; increasingly it is becoming the difference between organisational success and failure. A clear focus on the key issues affecting customer service performance is required, including a professional framework to support the development of individual skills and the recognition of those who acquire and use them.

Thus, CFS is bringing into Singapore the unique ICS professional Awards that has, through many years, proven to be very successful in companies. The companies in UK that embraced the ICS Professional Awards have attained tangible results to showcase their success.